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Visual identity design and campaign Visual Poetry Festival


The story

Visual Poetry is an artform on the convergence of art, poetry, music and design. Visual means are used to support the poems or vice versa. You are nog longer only reader, but you are participant of a “poetry game”, and to “read” you have to be involved.


visual
translation

Visual language

For the identity/campaign for Visual Poetry Festival i translated this idea in five different typographic games, based on the five elements (language, shape, color, space and sound). It contains five double-sides see-through posters that also function as mini-catalogue and programme to cut production costs. To read the poem on every poster you’ll have to be involved, just like with visual poetry. To read the full poster you will need light, or have to hang it on your window.

Besides the posters i made an animation as an introduction to the identity/campaign and a website, the sixt typographic game: interaction.

Each poem on the poster is related to one of the elements of visual poetry (language, shape, color, space and sound) and is also a wink to the usage of the posters (to see darkness we need light, to come through, if you only let it). The poems are written by Stephanie Jill Klok, visit her photo poetry diary at: puella in urbe.

Featured in: Palette 06: Transparent, Transparencies in design; Fontanel Magazine

Animation

Besides the posters i created an animation poem to introduce the visual identity and poster serie.

Posters die licht nodig hebben om te kunnen lezen

Van links naar rechts: “Even in order to see darkness we need light” (taal), “Knock away my blue, i’m just waiting for you to come through” (vorm), “Life can be so colorful, if you only let it” (kleur), “You always are, as free as you want to be” (ruimte), “The sound of the birds i hear, reminds me spring is near” (geluid). Elk gedicht op de poster is gerelateerd aan een van de elementen van visuele poëzie (taal, vorm, kleur, ruimte en geluid) en is ook een knipoog naar het gebruik van de posters (to see darkness we need light, to come through, if you only let it). De gedichten zijn geschreven door Stephanie Jill Klok, bezoek haar foto poëzie dagboek hier.

Website

De website, gebaseerd op het eventuele zesde element van visuele poëzie: interactie.

Programma booklet

De poster functioneert ook als een gevouwen catalogus en een programmabrochure om productiekosten te besparen.


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Ik vertel je graag meer over dit project en andere projecten.